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In modern retellings of the fairytale "Cinderella," the story's heroine struggles to find a suitable outfit that would enable her to attract a partner of her choice. Likewise, for centuries humans saw fashion as the key to getting an edge in attracting the opposite sex.
Yet with the advent of online dating, modern-day Cinderellas of all genders may find themselves gravitating towards services that advertise their sexuality in a more ethereal way: through ghostwritten profiles and professionally—staged photographs, which have largely supplanted ball gowns and slippers as the first sight that a potential digital suitor sees when evaluating a romantic prospect.
An estimated 49 million singles have dabbled in online dating at least once, and one researcher found that 22 percent of straight couples and 67 percent of gay couples met online. Yet in order to cope with the anxiety that accompanies the advertorial aspects of online dating, some have turned to professional help to get ahead — creating a cottage industry of professionals who make a living ghostwriting and preening others' online profiles.
The idea of hiring a professional to salon online dating your online dating profile might seem a little uncanny. After all, the goal of dating is to find someone who will love you for you. Yet for those who can afford the oft-pricey services, outsourcing the labor of online dating is just another way to save time and improve one's prospects.
While there is no way to officially quantify the growth of these mom-and-pop profile—writing businesses, every one Salon spoke with said that they had experienced growth over the last couple of years. McDermott and his co-founder, Gillian Walker, started their business in after they both individually suffered the chaotic world of online dating.
While the two started their company four years ago, they said business has really taken off over the last 18 months. On average they have 15 to 20 clients a week, although it salon online dating seasonally. In that package, a client receives ten pre-written messages penned by Walker or their freelance writers, specifically tailored to the type of person the client wants to go on a date with.
They might be really busy with their career. Walker says the main motivator for people to seek out their services is that salon online dating struggle to write about themselves.
The emphasis on "authenticity" came up often in my interviews with online dating profile writers. Yet the irony, of course, is that those who use such services aren't truly authentic — they are hiring ghostwriters to sound like them. Likewise, if everyone began to use such services, wouldn't we all be speaking to other ghostwriters, none of us authentic at all?
We take all the best aspects of who they are we highlight their best self based on that. Pompey started his profile-writing company in Since then, he says that he and staff have written over 20, profiles. com or OKCupid, with unlimited revisions for up to 10 days, and a lifetime photo gallery review.
Pompey said the quality of the writing matters, and there is an art to it when it comes to trying to attract a mate. Eric Resnick has been in the business of writing online dating profiles sincesalon online dating, when he worked at Match.
com back when they had writers on staff to salon online dating profiles. Once the feature was no longer offered to users, salon online dating, salon online dating started his own business called Profile Helper in Resnick has made his living off of that ever since. The highest tier includes an hour one-on-one consultation with Resnick, which he says is the most popular package.
His workload ranges from having one to 15 clients a day. Unintentionally or not, many of these online dating profile-writers toe the line between profile consultant and dating coach. Resnick says his average client is at least 40 years old, and that they are often looking for a serious relationship, salon online dating, yet struggle to find dates online. Salon online dating, which is owned by the Match Group, had at least 4, salon online dating.
Resnick added that including photo selection as part of his company's package is crucial, as photos matter just as much as the actual text of one's profile. Resnick said the number of photos posted matters, too. The visual emphasis in many dating apps has laid the foundation for professional photographers to take salon online dating in this burgeoning industry, salon online dating.
Eddie Hernandez, a professional photographer based salon online dating San Francisco, specializes in salon online dating dating photos, salon online dating. Though Hernandez also shoots other social media portraits like LinkedIn headshotshe says online dating photos make up about half of his business.
As with the profile-writers, Hernandez says authenticity in photos is key. This professional-help approach to dating is understandable to those who have experienced how exhausting online dating can be.
If hired assistance can save time and build confidence, then hiring someone to write your profile might be a no-brainer assuming you can afford it. One might argue that online dating is inherently inauthentic, given that it is mediated by for-profit companies who arbitrarily choose prompts to create a simulated, gamified version of real-life interaction. Swiping and scrolling through photos to spark attraction does not always translate to a real-life connection.
Likewise, some people are, by dint of talent or the genetic lottery, innately better at online dating. And if dating feels like a zero-sum game where the odds are never in your favor, hiring a professional writer and photographer seems like a clever way to get an edge. Profile salon online dating may appear as an salon online dating layer of professionalization intruding in the romantic realm, supposedly sacrosanct.
But the reality is that finding an ideal long-term partner has long been a transactional affair in the West. Marriage in colonial America was essentially a business deal, salon online dating, where a woman gave up her right as an individual; likewise, as women lacked the right to vote until the early twentieth century, their freedom to participate in the political sphere was, until suffrage, tied to convincing their husbands to advocate for them.
Notably, the advent of the dating profile consulting industry may give an edge to the wealthier daters who can afford it. Not everyone has the means to put themselves ahead of the competition by paying hundreds of dollars to make their profile stand out. This, in and of itself, will position wealthy people to be more successful, salon online dating, even in an ethereal, digital realm. On the other hand, everyone has to make a living, and for writers and photographers working in the arts industry and whose wages are on the declineit seems to be a fruitful gig.
Nicole Karlis is a senior writer at Salon. Tweet her nicolekarlis. Sticky Header Night Mode. Contribute Keep Salon Independent. By Nicole Karlis Senior Writer. Published March 5, PM EST. view in app. By Nicole Karlis. MORE FROM Nicole Karlis. com Okcupid Online Dating Online Dating Culture Romance Social Media Tech Industry Tinder.
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